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Core web vitals 2.0: designing for google’s new UX benchmarks
Core Web Vitals 2.0: Designing for Google’s New UX Benchmarks

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August 2, 2025

Core web vitals 2.0: designing for google’s new UX benchmarks

July 30, 2025

SEO vs GEO vs AIO vs AEO: winning visibility in the age of ai search

July 30, 2025

Social SEO: how to rank via instagram, threads, and linkedin in 2025

Core Web Vitals 2.0: Designing for Google’s New UX Benchmarks

March 27, 2025

SEO

Go Unicrew

User experience is no longer optional—it’s essential. With Core Web Vitals 2.0, Google is raising the bar for what makes a website not just functional, but enjoyable and fast. It’s not just about how quickly your site loads—it’s about how it feels when users interact with it.
If your pages shift, lag, or frustrate users, your rankings will suffer.

What’s New in Core Web Vitals 2.0?

Google’s updated metrics reflect real-world experience. Here’s what you need to focus on:
INP (Interaction to Next Paint) – Replacing FID, this tracks how responsive your site feels when users click or tap.
CLS (Cumulative Layout Shift) – Measures how stable your layout is while loading. Shifty buttons = bad UX.
LCP (Largest Contentful Paint) – Tells how fast your main content becomes visible.
Together, these metrics tell Google if your site is useful, stable, and fast.

Why UX Metrics Now Affect SEO

Google now considers UX signals as ranking factors. That means:
If your site loads slowly, users bounce.
If elements shift while loading, people get annoyed.
If interactions are laggy, users lose trust.
In short: a poor experience hurts both your rankings and your reputation.

How GOUNICREW Designs with UX in Mind

At GOUNICREW, we don’t just build websites—we engineer experiences.
Our process is built to meet and exceed Core Web Vitals through:
Smart UI/UX design that reduces layout shifts
Clean, efficient code that loads fast on all devices
Mobile-first optimization to ensure smooth navigation
We design for users first—and Google rewards it.

Actionable Steps to Improve Core Web Vitals

Use PageSpeed Insights to test your site
Compress and lazy-load images
Minimize JavaScript and CSS bloat
Use system fonts or font-display: swap
Avoid intrusive popups or layout shifts|
Prioritize key content in the visual hierarchy
August 2, 2025
SEO vs GEO vs AIO vs AEO: winning visibility in the age of ai search
SEO vs GEO vs AIO vs AEO: Winning Visibility in the Age of AI Search

Home / Blog
Recent Blog

August 2, 2025

Core web vitals 2.0: designing for google’s new UX benchmarks

July 30, 2025

SEO vs GEO vs AIO vs AEO: winning visibility in the age of ai search

July 30, 2025

Social SEO: how to rank via instagram, threads, and linkedin in 2025

SEO vs GEO vs AIO vs AEO: Winning Visibility in the Age of AI Search

March 27, 2025

SEO

Go Unicrew

The way we search online has changed—and it’s not going back. Search engines like Google and Bing are no longer just showing us links. They’re generating answers, summaries, and context using artificial intelligence. That’s where today’s new SEO landscape comes in: it’s not just about traditional SEO anymore it’s about understanding and using GEO, AIO, and AEO alongside it.

Let’s break them down simply, so you can start creating content that ranks across AI-powered platforms and gets real attention from real users.

What Is Traditional SEO (And Why It Still Matters)?

Traditional Search Engine Optimization (SEO) is the foundation of being found online. It includes:

Targeting the right keywords

Writing high-quality, relevant content

Optimizing meta titles and descriptions

Improving website speed and mobile-friendliness

Building backlinks from trusted sources

SEO is still essential—but it’s only the first step. Now, people ask full questions and expect instant answers. And AI delivers them.

GEO: Generative Engine Optimization

GEO is all about optimizing for Google’s Search Generative Experience (SGE) and similar AI features that summarize answers at the top of search results.

How to optimize for GEO:

Write in a natural, human tone.

Use headings that reflect real questions users ask.

Include stats, examples, and expert input.

Group content into topics (topic clusters) so AI sees depth.

Example:

Instead of just writing one blog on “Top Digital Marketing Tools,” create variations:

“Top 5 Digital Marketing Tools for Startups”

“Best Free Marketing Tools for 2025”

“Tools for Social Media Marketing on a Budget”

Why? Because that’s how people search—based on their situation or need.

AIO: AI Optimization

AIO is the practice of making your content easy for AI systems to read, understand, and summarize.

What to do:

Structure your content clearly using H2s, bullet points, and short paragraphs.

Answer the main user question within the first few lines.

Use schema markup and alt text.

Keep tone friendly, factual, and readable.

AI doesn’t just “read”—it interprets. The easier you make it to digest your content, the more likely it shows up in AI outputs.

AEO: Answer Engine Optimization

AEO means creating content that earns a spot in answer boxes, featured snippets, or voice searches.

How to improve AEO:

Write “What is…?” or “How to…” content.

Use direct definitions, numbered lists, and simple steps.

Give short, clear answers—then expand on them below.

AEO helps your content show up when people are looking for quick, accurate responses.

How GOUNICREW Is Optimizing for the New Search Era

At GOUNICREW, we blend the best of SEO, GEO, AIO, and AEO to help our clients:

Show up in AI-generated answers

Capture voice search and snippet visibility

Build content strategies around real user questions

Stay competitive across platforms, devices, and intents

We don’t just chase rankings—we build long-term search presence by focusing on what real people (and machines) care about.
July 30, 2025
Social SEO: how to rank via instagram, threads, and linkedin in 2025
Social SEO: How to Rank via Instagram, Threads, and LinkedIn in 2025

Home / Blog
Recent Blog

August 2, 2025

Core web vitals 2.0: designing for google’s new UX benchmarks

July 30, 2025

SEO vs GEO vs AIO vs AEO: winning visibility in the age of ai search

July 30, 2025

Social SEO: how to rank via instagram, threads, and linkedin in 2025

Social SEO: How to Rank via Instagram, Threads, and LinkedIn in 2025

March 27, 2025

SEO

Fox Creation

In 2025, search isn’t limited to Google. Today’s users are finding answers, brands, and services right where they scroll—on platforms like Instagram, Threads, and LinkedIn. This shift has brought Social SEO into the spotlight. It’s no longer just about getting your website to rank—it’s about being visible wherever people look.

In this blog, you’ll learn how to create content that’s easy for both people and AI to discover. From captions to alt text to hashtags, every detail counts.

What is Social SEO?

Social SEO is the process of making your social media content discoverable through search—within the platforms themselves. That means using the right keywords in your captions, hashtags, image descriptions, and even your comments. People are now searching for: “Social media trends 2025” “Affordable web design services” If your posts aren’t optimized to appear in these results, you’re missing major visibility.

How to Optimize for Social Search
Want your posts to show up? Here’s what matters:

Write Clear, Keyword-Focused Captions
Use words your audience actually types into search. Avoid vague statements—be specific, relevant, and helpful.

Use Hashtags That Match Intent
Go beyond viral tags. Choose hashtags based on location, industry, or niche search behavior. Mix broad tags like #MarketingTips with specific ones like #SEOForStartups.

Add Alt Text Where Available
Instagram lets you write alt text for images. This helps with accessibility—and search.

Focus on Engagement Signals
Likes, comments, saves, and shares matter. Social algorithms boost content that people interact with.

Optimize Your Profile
Your bio is searchable. Include keywords about what you do and where you’re based. For example: “Helping startups with SEO, branding & web design | Dubai”

Think in Variations: Match Multiple User Intents
One topic = many ways people might search.

Instead of only posting:

“Top Digital Marketing Tools”

Also create:

“Best Instagram Tools for Growth in 2025”

“Free Social Tools for Freelancers”

“Marketing Tools Every Startup Needs”

Different users search with different goals. Creating variations helps you meet all of them.

How GOUNICREW Leads with Social SEO

At GOUNICREW, we treat social media like a search engine. We don’t just publishwe optimize. Here’s our approach:

Keyword research focused on social queries

Captions designed for both engagement and discoverability

Custom hashtags for each post and audience

Alt text that tells the story visually and contextually

Content formats aligned with Instagram Reels, LinkedIn carousels, and Threads-style posts

Whether you’re a local business or a global brand, we help you get seen by the right people at the right time organically.
July 30, 2025
AI-driven SEO and marketing boost global growth
AI-driven SEO and marketing boost global growth

Home / Blog
Recent Blog

August 2, 2025

Core web vitals 2.0: designing for google’s new UX benchmarks

July 30, 2025

SEO vs GEO vs AIO vs AEO: winning visibility in the age of ai search

July 30, 2025

Social SEO: how to rank via instagram, threads, and linkedin in 2025

AI-driven SEO and marketing boost global growth

March 27, 2025

SEO

Go Unicrew

The way brands grow online has changed—and it’s not going back.
Today, artificial intelligence (AI) is reshaping how people discover, engage with, and trust global brands.
It’s not just about keywords or ads anymore—it’s about smart algorithms, predictive targeting, and intelligent optimization working together to deliver real results.
That’s where AI-driven SEO and marketing come in—helping businesses go beyond visibility to achieve sustainable, data-backed global growth.
Let’s explore how.

What Is Traditional SEO (And Why It Still Matters)?

Before AI came into play, Search Engine Optimization (SEO) was all about improving visibility through:
Keyword targeting and on-page optimization
Backlink building from trusted websites
Optimized meta tags, titles, and descriptions
Improving website loading speed and structure
Creating relevant, high-quality content
Traditional SEO still matters because it builds your foundation online.
However, in 2025, users no longer just search—they ask questions, seek context, and expect instant, personalized answers.
That’s where AI reshapes SEO from static to strategic and intelligent optimization.

GEO: Generative Engine Optimization

AI-driven search engines like Google’s Search Generative Experience (SGE) and Bing Copilot now summarize results using generative AI.
This has created a new form of visibility: Generative Engine Optimization (GEO).
To optimize for GEO:
Write conversational, human-like content
Use question-based headings that reflect real user intent
Add expert insights, examples, and trustworthy data
Group content into topic clusters for depth and context
Example:
Instead of one blog on “Digital Marketing Strategies,” create multiple pieces like:
“Digital Marketing Strategies for Small Businesses”
“AI-Based Marketing Tools for 2025”
“Top Budget-Friendly Marketing Ideas for Startups”
Why? Because AI curates and summarizes based on context and variation, not just keywords.

AIO: AI Optimization

AI Optimization (AIO) means structuring your content so AI tools can easily read, understand, and summarize it.
AI systems analyze text, tone, and structure to decide what’s useful for the user.
To optimize for AIO:
Use clear hierarchy: H2s, bullet points, and short paragraphs
Provide direct answers early in your content
Include schema markup, metadata, and alt text
Keep a balanced tone—factual, friendly, and human
AIO helps your content appear in AI-generated previews and summaries, giving your brand more exposure beyond traditional rankings.

AEO: Answer Engine Optimization

Answer Engine Optimization (AEO) focuses on optimizing content for voice search, featured snippets, and AI-driven Q&A boxes.
This is how your brand becomes the first answer people hear or see.
To improve AEO:
Write “What is…?” and “How to…” content formats
Offer short, precise answers (1–2 sentences)
Use numbered steps or quick takeaways
Follow up with in-depth explanation and supporting data
When users ask Alexa, Google Assistant, or ChatGPT-type tools for help, AEO ensures your brand is the one giving the answer.

AI + Marketing: A Smart Growth Formula

AI doesn’t just enhance SEO—it transforms performance marketing too.
From analyzing trends to automating campaigns, AI enables brands to reach the right audience at the right moment.
How AI boosts marketing performance:
Predicts user behavior with real-time data
Automates ad bidding and campaign optimization
Personalizes messages for each target group
Improves ROI with data-driven targeting
AI turns marketing from guesswork into a self-learning, high-performance growth engine.

How GOUNICREW Powers Global Growth with AI

At GOUNICREW, we merge AI-driven SEO with intelligent marketing strategies to help brands grow across markets.
We help businesses:
Build visibility across AI-powered search and social platforms
Automate and optimize campaigns for better ROI
Create content that ranks in AI summaries and featured answers
Stay adaptive to global digital shifts and audience intent
Our mission is simple — to make AI your growth partner, not just another tool.
July 30, 2025